Lead Art Director creating the Twitter experience at Cannes Lions 2018.
New iconography for our owned and operated Twitter handles + Instagram stories.
Create a playful yet sophisticated artistic Twitter oasis; an inspiring photo-worthy space where YouTube stars and content creators can hangout, connect and share.
We designed an inclusive, interactive space for creators to feel both inspired and at home. Our dynamic, open concept living room encouraged the VIPs to explore and engage with their boldest counterparts in the room. Discussion boards with live tweets from the event, a digital design station, a crafts booth, and photo moments all provided ways to drive conversation, creativity, as well as the opportunity to make - and share - meaningful memories.
For the launch of the Fantastic Beasts sequel, we wanted to show the real time conversation around the premiere taking place on Twitter. This was a global effort, taking place in Tokyo, Toronto, and New York.
Creating a timeless logo for a movement larger than Twitter.
I had the honor to design the logo for the #HereWeAre initiative by Leslie Berland, CMO at Twitter.
On Pointé Pilates and Personal training is all about building yourself with elegance.
The studio is run by a dancer and our goal with the identity was to let the lightness and elegance of ballet shine through while at the same time communicating the strength and message behind their "build yourself" tagline.
Lead Art Director creating campaign showing people that World Cup is happening on Twitter.
This style of merging copy and photography/video inside a tweet box later became part of our company wide design system.
Cigarette butts are the NUMBER 1 most littered object on the planet. 4.3 Trillion are flicked every year.
This year Surfrider is going to make it their number one priority to help rid the world of these little toxic waste nuggets. These posters and social post are just the start of a larger effort rolling out over the next 12 months.
Clothing Line Design
Lead Art Director creating the Twitter space at CES 2018.
To create an oasis of sorts in the busy CES environment is a daunting challenge. We rented out one of the larger ballroom spaces at the Cosmopolitan Hotel in Las Vegas and gave it a total transformation to host our 100+ meetings and keynote speeches for the week.
Fine Art Print
Numbered and Limited to 100 Prints
A 25 year old brand in a desperate need of a facelift. After being bought, the new holding company made a massive investment in the brand. In addition to their two ships they added 5 river ships, 2 yachts, 2 jets, and 3 private jets.
We were tasked to manage the re-brand and new ad campaign so we gave them a new platform with the single idea that Crystal was about to redefine what luxury meant.
Along with their new strategy of ALL EXCLUSIVE, we developed all the new assets needed. From redesigning their logo and brand guidelines to delivering a massive new photo library (18 hero images shot by Erik Almas - thousands of secondary location photos), and a new website.
Branding the Twitter Global Sales Summit in San Francisco.
For this yearly event I was asked to create a visual identity that worked for everything from the huge digital display in the Bill Graham Civic Auditorium to Stickers and signage.
Rebranding & Clothing Line Design
Ad Campaign & Campaign Design Guidelines
Democratizing the news
A crowd sourced news platform feeding of social media. The more activity under the same hashtag in a certain geographical area the larger the dot on the map.
Visual Identity, Web Design, Brand Book
Logo and Packaging Design
Logo Design and Brand Book
Trail's End Radio Show
A statement brand taking a stand against doping in the sport of cycling.
Created with Trevor Oldershaw