Successful brands don't just tell people who they are. They give people something to say about themselves.
I’m a design leader working at the intersection of technology, culture and design. Currently Design Director at Snap Inc., where I lead and build design teams across our portfolio of brands.
Over the past decade, I've worked across technology and cultural brands including Snapchat and Twitter, as well as agencies including VML and Young & Rubicam. My work spans brand identity, creative direction, product, technology and culture - with a focus on turning ambitious ideas into distinctive brand experiences.
I believe the most interesting brand work happens when strategy, creativity and technology are part of the same conversation. A strong identity isn't just a visual system; it's a framework that gives a brand a distinctive voice and gives people something meaningful to connect with.
My approach is collaborative and hands-on. I like working close to the problem, pushing ideas further, and building the systems and teams that allow great work to scale.
Outside of work, you'll usually find me cycling, surfing or somewhere outdoors. I also enjoy mentoring the next generation of designers.
WORK EXPERIENCE
Design Director - Snap Inc.
2024 – Present
Leading and building Snap's design team across its portfolio of brands, driving visual identity, creative quality and design strategy in partnership with the business.
Associate Creative Director - Snap Inc.
2021 – 2024
Associate Creative Director - Twitter
2020 – 2021
Sr Art Director & Designer - Twitter
2017 – 2020
Sr Art Director & Designer - Freelance
Salesforce, VML, Young & Rubicam, Clif Bar, Gyro
2016 – 2017
Sr Art Director - VML
2015 - 2016
Art Director - Young & Rubicam
2014 - 2015
Graphic Designer - Neumeister Strategic Design
2013 – 2014