Role: Sr Art Director
Every office has its fair share of unhealthy conversations. Twitter Creative #Studio was tasked with promoting an internal program to help employees learn how to navigate their personal struggles with “unhealthy conversations” in their work environment.
To capture the employees interest around the issue we created a series of short videos that gave the impression of someone accidentally sharing their text conversation LIVE on the company’s office TVs.
This successfully created a lot of buzz around the issue while informing our Tweeps about the new training available to them.
Writers: Dom Haury, Sara Iravani & Shauna Wright