Role: ACD Design
My team was asked to bring the conversation on Twitter to life at Cannes Lions, in a space where the world's top CMOs could take a break from the chaos of La Croisette, drink a glass of rose, and decide that they should spend way more ad $$$ on Twitter.
To achieve this, we built an experience on the beach with massive, custom screens displaying a real-time Twitter feed of what was happening in Cannes at the moment, while offering an inviting lounge for Twitter teams to meet with clients.
And since the World Cup was happening at the same time as the festival, we partnered with BUCK to create an immersive experience to broadcast matches LIVE in our space, enhanced with a mix of pre-made and generative graphics, controlled in real-time. All to bring attention to sports fandom happening on Twitter.
In addition to user-generated content and World Cup soccer, we created responsive ambient modes that served as a seamless connection between the Tweets and on-stage event programming over the course of the event.
Creative partners: Jodi Terwilliger, Nate Millheim, Manjula Nadkarni
Producers: Kat Kim, Grant Grafentin