⬇️ OLD SNAP INC. BRAND EXPRESSION ⬇️
As the Design Director of Snap Inc. and our portfolio of brands, I led the redefinition of our parent company identity to separate Snap Inc. from Snapchat and create space for future innovation.
We repositioned Snap Inc. as an innovation house for a diverse portfolio—including Snapchat, Lens Studio, and Specs - making space for each brand to have own distinct voice and audience.
The resulting identity was intentionally restrained and clear, shifting perception from a single-product company to a platform built for long-term growth.
The first touch points for this work was revamping all Snap Inc. web and investor touch points.
⬇️ OLD SNAP INC. BRAND EXPRESSION ⬇️
