⬇️ OLD SNAP INC. BRAND EXPRESSION ⬇️
As Snap Inc. grew beyond Snapchat, the company needed a parent brand that could stand on its own - and create space for a growing portfolio of products and brands.
I led the redefinition of the Snap Inc. identity, separating the parent company from Snapchat and establishing a clearer brand architecture across Snapchat, Lens Studio, Specs and future innovations.
The goal wasn't to create another consumer-facing brand. It was to position Snap as the company behind a portfolio of products, while giving each brand the freedom to have its own voice, audience and identity.
We developed a deliberately restrained identity for Snap Inc., designed to work across corporate, web and investor communications while providing a clear foundation for the company's future.
The first expression of the new identity was a complete redesign of Snap Inc.'s web and investor presence.
From a single-product company to a house of brands built for what comes next.
⬇️ OLD SNAP INC. BRAND EXPRESSION ⬇️
