Twitter is built around what was is happening right now.
At Cannes Lions, we turned that defining characteristic into a physical experience - bringing the live conversation on Twitter into the real world for the world's leading marketers.
My team created an immersive beach environment with massive screens displaying the real-time conversation happening across Cannes, alongside live event programming and a space for Twitter to connect with clients.
With the World Cup happening simultaneously, we extended the experience with live matches, user-generated content and real-time generative graphics, turning the energy of sports fandom on Twitter into a living visual system.
The experience made Twitter's unique value tangible:
The world happens on Twitter. Live.