My team was tasked with developing the visual identity, creative concept, design system, and production for a one-hour show at Snap Partner Summit, featuring key executives and unveiling new technology, creator tools, and updates for fans and strategic partners.
As Creative Director, I led internal and external teams across the development and execution of the show, establishing a bespoke design system that unified six distinct sections into one cohesive visual and narrative experience. I also led the creative direction of live-action interstitials that connected each section, alongside highly crafted product and lifestyle demonstrations showcasing the new Spectacles and breakthroughs in Snap’s app technology and software.
The result was a dynamic, visually cohesive presentation that brought together executive storytelling, product innovation, and live-action craft to make Snap’s latest advancements feel tangible, exciting, and human.