Twitter is messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful.
It’s raw. It’s real.
As Twitter evolved its brand to better represent the full spectrum of conversation happening on the platform, I led the work around how the brand would express itself through visual design and photography.
Working with internal teams and design partners, I helped develop the new visual identity, create accessible design toolkits, and establish a photography system that could consistently represent the character of Twitter across the company.
The work extended beyond the identity itself. We built a new internal Photography Library for 4,500+ employees worldwide, giving teams an accessible and consistent way to express the brand through photography.
The result was a more unified visual system - and a framework that enabled thousands of people across Twitter to express the brand consistently.